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Toyota Backs National Sports Organizations

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Toyota Canada signs Official Sponsorship deals with Canada Basketball, Canada Soccer, Freestyle Canada, and Wheelchair Basketball Canada.

Toyota Canada will be the Official Mobility Sponsor and Official Vehicle of Canada Basketball, Canada Soccer, Freestyle Canada, and Wheelchair Basketball Canada.

Through these four new partnerships, Toyota is hoping to help encourage and enable more Canadians to experience the joy and excitement of participation in sport. As a sponsor, the company will support elite level athletes and national teams, as well as the development of various grassroots sports initiatives.

“Sports inspire people to overcome barriers and to get moving,” said Cyril Dimitris, Vice President, Sales and Marketing, Toyota Canada. “Becoming the Official Mobility Sponsor of these four National Sport Organizations is part of Toyota’s vision of an inclusive society in which all people can participate.”

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