New brand aims to modernize the purchasing process.

Genesis Motors Canada has opened its first Canadian retail venue. Located on Queen Street East in Toronto, Genesis Downtown is the brand’s first boutique retail storefront in Canada.

The company says they aim to empower a luxury automotive customer to enjoy a retail experience that “seamlessly integrates into their life.”

“Genesis Downtown is another touchpoint for our customers,” says Shahin Alizadeh, Distributor Principal, Genesis Downtown. “Since launch, our customers have expressed a desire to experience the brand in a more traditional automotive setting. As Genesis was built on the concept of human-centred luxury, this boutique provides another resource through which the brand can serve its customers.”

While customers will still be able schedule a “Genesis at Home” demonstration and vehicle test drive with a Genesis representative at a location of their choosing, those in the Toronto area can also visit this new Genesis retail location.

The company has announced plans to expand with three additional boutiques and approximately 30 more stand-alone Genesis facilities between 2017 and 2021 across Canada.