New e-commerce website aims to change the way consumers buy new cars.

Alberta-based Koch Automotive Group has launched Canada’s first e-commerce dealership, making it possible for consumers to purchase a vehicle without stepping foot into a dealership.

The online dealership is open 24/7, and their website allows consumers to browse inventory, chat with live operators, reserve or purchase a vehicle, as well as speak with a representative to complete financing, all online.

The company has announce that they’ll be rolling out the new e-commerce platform across their dealerships, starting with Edmonton’s Koch Ford Lincoln and DK Ford in Leduc.