The Mitsubishi Motors new Dealer Image Program will be implemented over the next five years.

Mitsubishi Motor Sales of Canada has embarked on an image overhaul of its dealership network. The first store to adopt the new look is Rallye Mitsubishi, located in Gatineau, Quebec.

Unique to Canada, the program borrows from modern, forward-thinking practices in Japan and elsewhere. It features bright, functional spaces, access and flow for both people and vehicles, and colours and materials that reflect the Mitsubishi Motors brand. It incorporates several green initiatives and is provisioned for an electric-powered vehicle display within a showroom.

“The new Dealer Image Program will enhance Mitsubishi Motors’ brand image, catch the attention of consumers, improve customer satisfaction and increase both sales and service opportunities for our Canadian dealerships,” said Tony Laframboise, President & CEO, Mitsubishi Motor Sales of Canada. “It follows that a stronger brand identity that reflects our values will ensure a consistent brand experience for our customers.”