J.D. Power releases new report: “Tesla: Beyond the Hype.”
A new report, published by J.D. Power, finds that problems associated with Tesla Model S and Model X have little influence on the way Tesla drivers feel about their vehicles.
The report says there’s an “overt affection” that owners feel for these cars and the brand.
“Tesla owners see themselves as pioneers who enjoy being early adopters of new technology,” said Kathleen Rizk, Director, Global Automotive Consulting at J.D. Power. “Spending $100,000 or more on a vehicle that has so many problems usually would have a dramatically negative effect on sales and brand perception. Right now, though, Tesla seems immune from such disenchanted customers.”
The honeymoon, however, may soon be over. J.D. Power says consumers who opt for Tesla’s next model, the Model 3, are likely to be less forgiving of quality issues. “When consumers buy a mass-market car priced around $35,000 that will be their primary mode of transportation, the degree of expectation will increase immensely,” Rizk said. “We’ve seen that with other well-liked brands, whether or not it involves an electric vehicle.”