The 2017 Auto Dealers Against Distracted Driving Campaign is committed to gathering over 20,000 pledges from customers, communities and staff throughout the month of March.
Customers who visit participating Canadian dealerships during March will be asked to take a pledge against driving distracted. Collectively dealers are saying, “We are not okay with distracted driving.”
Linda Leo, campaign champion at West Coast Kia in Pitt Meadows, BC, is using every resource available to make sure her customers are aware of how critical it is to remain focused on the road.
“West Coast Kia has been an active participant in the Distracted Driving campaign since its inception and we look forward to engaging our customers again for a cause that hits close to home in our industry,” says Leo. “From my experience, it doesn’t take a lot to make a connection; a quick conversation or a little reminder combined with a bit of passion has the potential to make a real impact for the cause in a short amount of time.”
LGM Financial Services instigated the campaign in 2015 as a way for Canadian dealers to help make a stand against distracted driving.
“While we continue to see hundreds of dealers participate in the campaign year over year, our focus for 2017 is to provoke increased engagement between dealers and their customers through online pledges,” says Marc-Andre Lefebvre, VP of Sales for Quebec and campaign lead at LGM. “By month end, we hope to surpass our 2017 goal of more than 8,000 pledges—doubling our count from last year’s campaign. I’m confident we will achieve this goal given the passionate group of dealers who have come forward to lead the charge.”