The Canadian International Auto Show (CIAS) served as the backdrop for TRADER’s third annual Carology event.
Dealers from all over the Greater Toronto Area, and beyond, attended the Carology seminar, hosted by TRADER. The two-hour event took place at the CIAS in Toronto.
The theme of this year’s event, “Digital Promises vs. Marketing Realities,” was emphasized throughout by guest speakers, some of whom travelled all the way from various parts of the United States in order to address the crowd.
Scot Eisenfelder, Founder and President of EMPIRITAS spoke about The Digital Promise, while Dave Winslow, Chief Strategy Office, Universe Group, spoke about “Local Marketing Tactics and Platforms that Work.” Kevin Coombs, Director of Marketing Intelligence for autoTRADER.ca tackled the topic of “Connecting with Customers.”
Look for a full report in the a coming issue of AutoJournal.