Hyundai Canada recently announced a new partnership with user-generated content platform provider Reevoo which will allow the Korean manufacturer to collect and share Hyundai owner vehicle reviews.

The trustworthy Hyundai owner-generated reviews will be published with the imminent launch of the new Hyundai website.

The UK-based company’s reviews distinguish themselves by the fact that they are solely generated by actual Hyundai owners, who are vetted by Reevoo to ensure authenticity.

Hyundai Auto Canada Director of Marketing, Lawrence Hamilton affirms that the fact that Hyundai is the first North American automotive brand to partner with Reevoo is an exciting opportunity. “Not only do we get to receive direct feedback from Canadian Hyundai owners which we can learn from, we also get to share that feedback with consumers who are researching their next vehicle.”

Not only is Reevoo CEO Jonathan Callcut thrilled with this announcement, he hopes that other manufacturers will soon follow suite.