Reynolds to provide ERA-IGNITE dealership management system (DMS) to BMW and MINI retailers in Canada.

Reynolds & Reynolds Canada and BMW Group Canada have announced a new, multi-year agreement wherein BMW and MINI dealers across Canada will use the Reynolds ERA-IGNITE dealership management system.

“The business pressures on automobile retailers continue to increase, from changing markets to changing consumer expectations for how cars are sold and serviced,” said Ron Lamb, President of Reynolds & Reynolds. “Our product focus at Reynolds for the past decade has been to develop the tools and services that would help automotive retailers respond to those constantly changing pressures. ERA-IGNITE is one of the best examples. It was built from the ground up for automotive retailers and designed to improve overall business performance and the consumer experience at every interaction.”