Advanced technologies promise to help dealers streamline the automotive retailing process.

DealerSocket proudly displayed some of the company’s newest innovations at this year’s NADA in New Orleans.

Engineered to simplify integration of DealerSocket’s CRM tools, the newly redesigned and improved technology platform, Blackbird, was in the spotlight. The enhanced platform promises a more intuitive and streamlined workflow, along with more customization and easier navigation.

“DealerSocket listened to its customers—receiving input from more than 70 dealers and user testing feedback—and responded with the development of Blackbird,” said Brad Perry, Founder & CTO of DealerSocket. “We determined the areas where the platform could be improved and completely redesigned the interface for quick access to regularly used tools, so dealers could experience greater efficiencies and savings.”

DealerSocket also introduced a single point of contact, or Customer Success Manager (CSM), along with a new digital monitoring tool, Health Check, which assesses and alerts dealers who are not fully optimizing their CRM platform.

“The new customer support model allows us to diagnose and compare dealer technology use against competitive benchmarks, while CSMs proactively provide recommendations,” said Darren Harline, VP of Customer Engagement and Partnerships at DealerSocket.

The company is also now offering complete credit solutions directly through the DealerSocket platform.