WeChat presence demonstrates brand’s commitment to Chinese-Canadian consumers.

Buick Canada has joined WeChat, a China-based social media platform.

“Buick has a rich brand history in China, as one of the most premium luxury brands that sells over a million cars every year,” said, Mike Speranzini, brand director of, Buick in Canada. “Canada brings together people of all kinds of backgrounds who rely on a diverse set of tools to stay connected in their everyday lives. With so many Chinese Canadians active on WeChat, this social media platform was a natural choice for us to continue the Buick brand affiliation here in Canada.”

As part of Buick’s introduction to WeChat, the brand will use the platform to take part in Chinese New Year celebrations. The Buick WeChat account will also be a hub of news, promotions and events.

The content will cater to Chinese audiences, and will eventually allow users to book a test drive, connect with a dealer, connect with other owners, as well as take advantage of member privileges.