Canadian dealers join forces to fight distracted driving.
Dealers across Canada are being urged to make a stand against distracted driving by taking part in the third annual Auto Dealers Against Distracted Driving Campaign, which launches March 1, 2017 in every province.
The campaign is organized by LGM Financial Services, and LGM is supporting dealer campaign efforts by providing free-of-charge point-of-sale collateral, digital toolkits and training sessions on how to make the strongest impact with customers.
“One of the most exciting things about this initiative is the amount of control individual dealerships have over the campaign’s roll out and activities,” says Marc-André Lefebvre, vice president of sales for the Quebec region at LGM. “We supply them with both hard copy and digital campaign material to support their efforts and help kick start conversations with customers, but for the most part, the campaign is what they make of it.”
Many dealers have already signed on to help out with the month-long awareness campaign, both in-store and online, but organizers are hoping to sign up many more.
Last year, more than 700 dealers registered to participate, gathering roughly 4,000 pledges against distracted driving. This year, the campaign goal is to increase engagement among dealership customers and to at least double the number of pledges.
“Something as simple as sending a quick text or engaging with a chatty passenger has proven to have a devastating impact on road safety,” says Nathalie Sarault, a LGM dealer development manager. “As a customer prepares to drive off the lot in their new car, there’s a valuable opportunity to reinforce the perils of driver inattention to a captive audience.”
For more information visit distractionfree.ca or follow LGM’s campaign coverage on Twitter: @LGMCanada