New Volvo Car USA VP will be responsible for the Americas, including Canada.

Volvo Car USA has appointed former Starwood executive, Bob Jacobs to Vice President Product, Marketing & Communication, for the US market as well as the Americas region, which includes Canada, Mexico, Brazil and South American importer markets.

Jacobs will join Volvo on March 1st.

“Bob is a senior marketing executive with proven ability to deliver results across both lifestyle brands and consumer goods,” said Lex Kerssemakers, President and CEO of Volvo Car USA. “He has broad marketing success in portfolio and brand management, product launches and consumer marketing in both the US and Western Europe.”