New brand promises to exceed customer expectations with a “human-centred” purchase and ownership model.

November 21st marked the official launch of Genesis Motors Canada. The brand hopes to set itself apart from other luxury carmakers with what the company calls a “human-focused innovation creating a stress-free customer experience.” 

The cornerstone of this approach is an online platform that will allow customers to schedule a Genesis at Home demonstration and vehicle test drive with a Genesis representative, at a location of their choosing. It will also allow customer to complete lease or finance paperwork, make a deposit, and place an order for a new vehicle.

In addition, customers will be able to use Genesis at Home to have their vehicle picked up for scheduled maintenance, left a courtesy vehicle and returned when complete. 

With an all-inclusive pricing model, the price for a Genesis vehicle includes delivery and destination charges, as well as services such as complimentary scheduled maintenance and navigation software updates for 5 years or 100,000 km.

“We recognize that most every vehicle competing in the luxury segment is a well-designed product. It has to be; an excellent car is what all luxury customer expect from the outset. Genesis is different and goes beyond exceptional cars by providing a human-centred purchase and ownership experience,” says Michael Ricciuto, Director of Genesis. “Genesis will bring the brand into customers’ lives in a harmonious way, saving them time with simplified, set pricing, fully-equipped models, and the Genesis at Home concierge service for sales and service.”