Genesis Makes Official Debut

Autosphere » Dealerships » Genesis Makes Official Debut

New brand promises to exceed customer expectations with a “human-centred” purchase and ownership model.

November 21st marked the official launch of Genesis Motors Canada. The brand hopes to set itself apart from other luxury carmakers with what the company calls a “human-focused innovation creating a stress-free customer experience.” 

The cornerstone of this approach is an online platform that will allow customers to schedule a Genesis at Home demonstration and vehicle test drive with a Genesis representative, at a location of their choosing. It will also allow customer to complete lease or finance paperwork, make a deposit, and place an order for a new vehicle.

In addition, customers will be able to use Genesis at Home to have their vehicle picked up for scheduled maintenance, left a courtesy vehicle and returned when complete. 

With an all-inclusive pricing model, the price for a Genesis vehicle includes delivery and destination charges, as well as services such as complimentary scheduled maintenance and navigation software updates for 5 years or 100,000 km.

“We recognize that most every vehicle competing in the luxury segment is a well-designed product. It has to be; an excellent car is what all luxury customer expect from the outset. Genesis is different and goes beyond exceptional cars by providing a human-centred purchase and ownership experience,” says Michael Ricciuto, Director of Genesis. “Genesis will bring the brand into customers’ lives in a harmonious way, saving them time with simplified, set pricing, fully-equipped models, and the Genesis at Home concierge service for sales and service.”

Categories : Dealerships

Popular Posts



29nov1:00 pm2:00 pmAIA Canada Webinar : Our people, our success: Labour market challenges in the industryHow pandemic impact the online purchase of vehicle parts and fluids


05decAll DayAutoAide : 3 Day Hybrid / EV Training Program5 Days of Advanced Training

06dec5:30 pm10:00 pmChristmas Gathering, NAFA QC

31dec7:00 am5:00 pmASE Fall Testing Registration Open