Dealertrack Canada has launched a branded Centric Finance Portal (CFP) to all 189 Kia dealers across Canada.

This Kia branded portal, the company says, will seamlessly integrate with Kia’s systems providing real-time data updates, new vehicle inventory, incentives, aftermarket products and accessories and, CPO program data. 

It will also enable credit application submissions by Kia dealers that are financing transactions through the Dealertrack network. 

“This launch of the Kia portal, powered by Dealertrack, reaffirms our commitment to the Canadian OEM market” said Richard Evans, Vice President and General Manager, Dealertrack Canada. “We continue to be committed to improving Canadian OEM workflow and building efficiencies that drive bottom-line results.” 

The agreement also provides Kia Canada with transactional data allowing them to proactively respond to market needs in real time. 

“As Kia Canada continues to expand its sales in Canada, it is essential we align ourselves with industry leaders in order to best serve our customers” said Ted Lancaster, Vice President and Chief Operating Officer, Kia Canada. “The new Dealertrack portal is one of many initiatives aimed at providing consumers with a smooth, seamless and enjoyable purchase experience. We are very pleased with our Cox Automotive partnership and happy to make the announcement today.”