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Ford Goes for the Green

Autosphere » Dealerships » Ford Goes for the Green

Hitting a series of red lights during your commute could become a thing of the past with the help of technology that is now being tested by Ford in the UK.

Imagine if you could take the kids to school, commute to work or drive across town to do some shopping without ever hitting a single red traffic light.

Ford is currently testing “Green Light Optimal Speed Advisory” technology, using information from traffic light timings from roadside units to display to the driver the best speed to travel at to get a green light.

“There’s not much worse after a long day than to hit one red light after another on the drive home, and be forced to stop and start again at every junction,” said Christian Ress, supervisor, Driver Assist Technologies, Ford Research and Advanced Engineering. “Enabling drivers to ‘ride the green wave’ also means a smoother, continuous journey that helps to improve the flow of traffic and provide significant reductions in carbon dioxide emissions and fuel consumption.”

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