TADA Hosts Innovation Series

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The second Auto Dealers Innovations Series conference took place in Ottawa and Toronto.

Ontario dealers, industry professionals, and the media turned out to enjoy the Auto Dealers Innovations Series, organized by the Trillium Automobile Dealers Association (TADA).

One of the highlights of the event was a keynote presentation by former “Dragon” and successful entrepreneur, Bruce Croxon, who talked about some of his successes and failures, and offered solid business advice to all in attendance.

A panel discussion talked about the “old way” and “new way” of doing business in the automotive world, while Erin Elofson, Director of financial services and automotive verticals at Facebook Canada explained how dealers can harness the power of Facebook to attract customers and build relationships.

The day concluded with a presentation by Mike Badour, who explained how Canada Post is working hard to earn your marketing dollars.

Look for a full report in a future issue of AutoJournal.

Categories : Dealerships

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