At the 2019 SEMA Show, BASF will be providing shop owners with the opportunity to learn how to keep their business operations profitable and efficient in the constantly changing market space today.

BASF will be sponsoring the Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) series at the show. The series will include sessions that cover topics like how to adapt to the changing collision industry, how to remain profitable despite a continued technician shortage, and why the increasing demand to become OEM-certified is so important.

BASF industry experts will moderate all the discussions which will have panellists consisting of business managers. The following sessions will take place at the Las Vegas Convention Center in the Upper North Hall:

• Position Yourself for Sustainability (Monday, November 4, 3:30 p.m. – 5:30 p.m., Upper North Hall N241): John Shoemaker, Business Development Manager for BASF Refinish will be the speaker in this session. The interactive discussion will focus on the changes in the collision industry and their impact on shop owners. The need for shop owners to adapt to these changes will also be discussed.
• Offset Tech Shortages with Improved Efficiency (Session RD14)(Wednesday, November 6, 9:30 a.m. – 11:30 a.m., Upper North Hall N233) Since collision repair shops today face staffing shortages, this panel will focus its discussions on how to streamline shops, maximize current resources and adapt staffing requirements. The panel will also talk about the value of new technology and what shops can expect during implementation. Shoemaker will also be moderating this discussion.
• Do I, or Don’t I? OEM Certifications (Session RD20) (Wednesday, November 6, 3:00 p.m. – 5:00 p.m., Upper North Hall N233) Jeff Wildman, OEM Relations for BASF Automotive Refinish, will moderate this session. The panellists of this session will focus on different aspects of OEM certification requirements. They will discuss questions such as—What was it like to decide which certification program to join and why? What are the costs involved and are they worth it? What is the ROI on different OEM certifications? How does becoming certified shape your business and what other effects does it create? And is your team prepared?

“BASF provides training and tools for painters, technicians, and estimators to improve their strengths, and make it easier for them to do their job well,” said Sebastian Grajales, Marketing Solutions Manager for BASF Refinish. “Collision repair centers also get support and insight on how to grow their profitability and business using exclusive tools and analysis.”