PPG has launched its “Paint with Purpose” campaign that will focus on several unexpected applications of next-generation paint and coatings technologies.

In the new automotive technologies segment, the campaign will focus on paints that can improve the visibility of a vehicle in an autonomous driving environment. Besides this, other next-generation applications include paints that can cool the temperature of asphalt on a hot day, coatings that can absorb sound or help reduce pollution, and staining that can be applied even on a cold, wet day.

“When people talk about painting, they’re typically focused on beautifying a space in their home or making their mark on a new one,” said David Bem, PPG Chief Technology Officer and Vice President, Science and Technology. “But next-generation paints and coatings will do much more. From added safety to enhanced comfort or just an easier way to apply our products, Paints with Purpose aims to showcase real-life examples of ways that paint can help improve our overall quality of life.”

Over the next few months, PPG plans to roll out the marketing campaign globally, with special focus on these unique applications and how they affect day-to-day life.

“The Paints with Purpose interactive campaign will bring to life these unexpected applications through a variety of experiential activations and digital storytelling,” said Bryan Iams, PPG Vice President, Corporate and Government Affairs. “Our hope is that people will be surprised at how new, innovative paints are helping to make their life easier, and more colourful.”