fbpx

PPG Introduces Next-Generation Paints and Coatings

Autosphere » Collision » PPG Introduces Next-Generation Paints and Coatings

PPG has launched its “Paint with Purpose” campaign that will focus on several unexpected applications of next-generation paint and coatings technologies.

In the new automotive technologies segment, the campaign will focus on paints that can improve the visibility of a vehicle in an autonomous driving environment. Besides this, other next-generation applications include paints that can cool the temperature of asphalt on a hot day, coatings that can absorb sound or help reduce pollution, and staining that can be applied even on a cold, wet day.

“When people talk about painting, they’re typically focused on beautifying a space in their home or making their mark on a new one,” said David Bem, PPG Chief Technology Officer and Vice President, Science and Technology. “But next-generation paints and coatings will do much more. From added safety to enhanced comfort or just an easier way to apply our products, Paints with Purpose aims to showcase real-life examples of ways that paint can help improve our overall quality of life.”

Over the next few months, PPG plans to roll out the marketing campaign globally, with special focus on these unique applications and how they affect day-to-day life.

“The Paints with Purpose interactive campaign will bring to life these unexpected applications through a variety of experiential activations and digital storytelling,” said Bryan Iams, PPG Vice President, Corporate and Government Affairs. “Our hope is that people will be surprised at how new, innovative paints are helping to make their life easier, and more colourful.”

Categories : Collision

JOBS

 
Lallier Kia Vimont
Accounting Clerk
 
  LAVAL
  Full time
 
 
CHRISTIN CHEVROLET BUICK GMC
Automotive Polisher
 
  MONTRÉAL
  Permanent
 
 
Ford Ile-Perrot
Pre-Owned Vehicles Sales Representative
 
  ILE-PERROT
  Full time
 
 
Mercedes-Benz Rive-Sud
Van Sales Specialist
 
  GREENFIELD PARK
  Permanent
 
 
Olivier Hyundai St-Basile
Assistant Manager (Desk)
 
  RIVE-SUD DE MONTRÉAL
  Full time
 

Popular Posts