AkzoNobel has relaunched its vehicle refinish brand Dynacoat with a refreshed look.
The company aims at highlighting the distinctiveness of its unique offering to bodyshop customers with this move. The rebranding extends to Dynacoat’s complete range of products, tools and solutions, to ensure that the brand continues to expand successfully.
Additionally, the company has also redesigned Dynacoat’s global website, which is currently up and running.
“Dynacoat gives users a sense of confidence and empowerment, and we wanted to bring that to life,” explains Dynacoat Brand Manager, Magdalena Andrzejewska. “Our new brand tagline—‘Dynacoat. Trusted value.’—sums up our promise to our customers. We hope they, in turn, will use the brand’s power to attract and give confidence to their own customers.”
The new branding is seen as a major step for Dynocoat in strengthening the connection with its parent company AkzoNobel. AkzoNobel’s heritage, technological leadership and passion for paint have played a vital role in making the Dynacoat brand stronger and furthering its success.
Andrzejewska further adds, “We have already developed a great reputation and a high level of trust for Dynacoat among a loyal and growing customer base. We remain committed to bringing them strong products and tools that deliver optimal value and results in a way that helps them energize their business.”
The rebrand refresh products, which includes new color-coded packaging, will be released in each market at different times during the course of the year.