Axalta and Plenham, the parent company of bodyshop and IBIS Worldwide brands, signed a three-year global partnership deal in January 2019.

The partnership aims to provide the worldwide collision repair industry a platform for sharing ideas for business improvement, inspire best practices in innovation, and establish new processes and know-how through media and social interactions.

Plenham looks forward to enhancing its worldwide media platforms and networks by tapping into Axalta’s global refinish expertise and experience.

“We are delighted to establish a long-term agreement with Axalta,” states Jason Moseley, Plenham CEO. “Having forged a strong bond over the last year, it’s clear we have a joint passion for improving the collision industry based on shared ethics and beliefs in ‘doing the right thing.’ This makes for an incredibly exciting 2019 and having Axalta right by our side enables us to deliver an unrivalled portfolio of events and publications.”

“I am confident that this new alliance between Plenham and Axalta will significantly benefit our customers and the overall global collision repair industry. Axalta’s long and successful track record in helping our customers enhance efficiency by using new products and technologies combined with Plenham’s extensive network of body shops around the world make this a powerful combination. Together, we can advance new thinking and technologies quicker and get faster feedback on ideas that will make our industry better and more cost effective than ever before. This is truly a win-win for our two companies and, as importantly, for the entire industry. We are excited to get started in 2019,” explains Jim Muse, Axalta’s Vice President of Global Refinish Sales.

Axalta and Plenham will mark the beginning of their partnership with the IBIS USA 2019 symposium to be held in San Diego from February 13 to 15, 2019. The companies also plan to host six global events in Europe, Africa, Middle East and Asia during the course of the year.