For the 2^nd year, the three product and service suppliers invited customers to a cocktail event aboard the High Roller— the world’s tallest observation wheel at the LINQ Hotel & Casino, Las Vegas, during the week of the SEMA Show.

While the blazing sun slowly set behind the mountain range surrounding Las Vegas, 75 guests were treated to an unforgettable go-around on the giant Ferris wheel, which offers a unique vantage point on the spectacularly lit city below.

Suppliers 3M, LKQ and Discount joined forces to invite consolidator, supplier and collision repair shop customers, the majority hailing from Quebec, to fill the 40-passenger transparent High Roller Ferris wheel pods. For event organizers, the occasion was their way of thanking customers attending SEMA, by offering them a truly memorable get-together.