CSN Collision Centres has announced that IndyCar Driver James Hinchcliffe will serve as an official brand ambassador through an exclusive sponsorship deal.

“I’m so pleased to join the CSN team,” said Hinchcliffe. “I’ve been driving all my life and performance, excellence and safety are so important to me. I truly believe CSN shares these qualities and is a leader in Canada’s collision repair industry. I’ve experienced their state-of-the-art collision centres first hand and I look forward to spreading the word about the great work that they do every day.”

This fall, Hinchcliffe will feature in an integrated CSN marketing campaign and will work with the collision network on joint-fundraising efforts in support of Make-A-Wish Canada.

“When choosing our first-ever Brand Ambassador, we knew James, “Mayor of Hinchtown” was a perfect fit,” says Larry French, V.P. Sales & Marketing, CSN Collision Centres. “James represents all of the qualities we embody as a company: he’s genuine, caring and a true professional and we’re thrilled for the CSN-Hinchcliffe journey.”