Leveraging Technology

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Shops should take advantage of the latest tools available to them.

Not long ago, the focus for the collision repair industry was only on fixing the damaged vehicle. Today, much like other industries, collision repair has advanced rapidly due to technological advancements.

Automobiles are loaded with added features like sensors, computers and monitors to improve the customer experience. Today’s progressive collision facilities have needed to bring innovation into every aspect of their business in order to keep up with the changing times. Customer service and production are two major areas where technology can significantly influence the success of the business.

Customer Service

Creating a premier customer experience requires attention to detail, open communication and diligent documentation. Using our network as an example, we’ve worked on leveraging available technologies to streamline shop processes and, by doing so, have helped create a competitive edge. From scheduling to parts ordering, there are varieties of programs specifically developed to improve the customer experience and drivebusiness success.

For example, if customer service representatives have a program to inform them of capacity levels, they can more accurately schedule cars. Failure to manage scheduling can result in complaints from customers and their insurance providers, ultimately jeopardizing relationships.

Production side

Collision repair facilities must adapt their operations to support automotive advancements. Built to include a wide range of helpful capabilities for the consumer, vehicles now include alluring features like lane departure warning or blind spot detection. For this technology to function properly, the systems require scanning tools. These communicate with the vehicle and “ask it” to check itself to ensure all modules are online and working properly.

Savvy repair locations and networks across Canada understand the importance of scanning in all stages of the repair process. Assessing the total damage to a vehicle, especially when potential issues are not easily visible, is just one of the benefits. Scanning tools also help collision repair specialists ensure everything in the vehicle is working the way the OEM manufacturer has intended. Failure to properly assess and repair specific damages can sometimes result in additional damage to the vehicle, creating a potential safety risk to the customer.

Education and assistance

With vehicles advancing at such rapid rates, it can be difficult to keep up. That’s why collision repair networks need to develop (and enhance) performance platforms that provide the required tools for shops to stay current with the latest technology. By doing so, they can help educate franchise partners, support the implementation of new programs and leverage national partnerships with key vendors for any additional assistance.

Shops and networks that are able to leverage technology will be the ones that thrive and profit within the collision repair industry.

Categories : Collision

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