BASF has announced it will be the presenting sponsor of the 32nd Goodguys West Coast Nationals in Pleasanton, Calif., from August 24-26, 2018.
BASF will have a Glasurit tent, which will be located near BASF ambassador Roadster Shop’s booth, where a BASF team will be available to highlight their Refinish portfolio for collision shops and custom builders.
Color Ideation will be a focus as a service offered to BASF builders, both professional and amateur. This custom colour creation process has been used on vehicles like the award-winning 1940 Ford convertible “Lucille” built by Goolsby Customs, as well as the Roadster Shop Camaro and Greening Automotive Ford Maverick, which will debut at SEMA 2018.
BASF, along with Goodguys, will also present the Goodguys America’s Most Beautiful Street Rod award on Saturday, August 25.