BASF Automotive Refinish Coatings has launched BASF eLearning, online training courses for collision and restoration centres.
Glasurit and R-M recertification were the first courses to go digital. Certified technicians whose two-year certification is set to soon expire can log on, take the appropriate course through online learning modules, and have their certification renewed immediately.
In addition to course access, technicians have individual profiles that enable BASF to send advance reminders regarding expiring certifications and to suggest additional courses such as BASF’s Color Adjustment Techniques or Time Reduction Repair.
“Restructuring our program and offering select courses online allows us to keep our customers at peak efficiency,” said BASF Training Manager Sebastian Grajales. “They can now learn at their own pace, ensuring that they keep their skills at a high level, while minimizing the time they are pulled out of the booth.”
“Providing course content online to our customers helps ensure that they have all of the knowledge necessary for proper repairs, and they have the right training and certifications that the premier shops and premier consumers expect,” added Grajales.
BASF’s online training launch in Q3 will be followed by enhanced offerings in Q4 2018 online. New specialty courses will launch as well at the BASF North American Competency Centers.
“BASF is uniquely positioned to support the safe-car initiative demanded by drivers due to our market-leading OEM certifications, ” said Troy Neuerburg, U.S. Sales Director for BASF Automotive Refinish. “Providing the right training to meet and exceed OEM and driver expectations in a more accessible form will promote our premier customers, elevating them above and beyond competition in their markets.”