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BASF Platinum Sponsorship for AASP/NJ Northeast Trade Show

BASF Refinish is gearing up for the collision industry’s AASP/NJ Northeast Trade Show, March 16-18 at the Meadowlands Exposition Center in Secaucus, N.J.

Once again, the automotive refinish paint company will be the platinum sponsor, and have a booth on the show floor featuring its latest offerings.

“Our booth will highlight the power of BASF as a leader in the refinish industry, as well as the OEM industry,” said Jane Niemi, BASF Market Sector Manager. “BASF has a unique position in automotive because we support the car from production to repair. This gives BASF the knowledge for the most accurate repair procedures, and the finest products for exactly the right refinish.”

KC Mathieu will be at the BASF booth #227 to discuss KC’s Custom Colors, the R-M paint colours launched at SEMA 2017 that consists of seven shades of black with just a touch of color.

In addition, Jonathan Goolsby (whom Collision Management had an exclusive interview with in the December 2017 issue), will display “Lucille,” the 1940 Convertible his shop, Goolsby Customs built for Debbie Walls of Lokar Performance Products—highlighting the custom colour he created with BASF colour experts through the Color Ideation process.

BASF will once again host an invitation-only, informal student meet-and-greet on Friday, March 16 with Mathieu, Gooslby and Troy Spackman from Legacy Innovations.

Categories : Collision

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