CARSTAR has launched its first ever integrated brand campaign for both the U.S. and Canadian markets.

The campaign began with a new television spot “It’s Your Car,” that was unveiled across Canada in time for the 2018 Winter Olympics. In the U.S. the same campaign will be aired via CARSTAR stores in specific regional markets.

The campaign, which extends to television, radio and digital media as well as print and billboard advertising, focuses on the uniqueness of each vehicle and the individual that owns and drives it. The aim is to focus on and understand specific customer needs when a motorist is involved in a collision and stems from extensive research conducted in both the U.S. and Canada.

Our key findings reinforced our understanding that we know no two accidents are the same,” said Michael Macaluso, President, CARSTAR North America. “Every car is different, and each deserves to be treated with care. That’s why we are committed to making every job count. Because when it’s your car, it matters most. At CARSTAR, we work with you to find a solution that best fits your needs, and make sure that when your car is returned, it’s exactly what you expected.”

The new campaign is designed to build on CARSTAR’s strategy in developing and expanding its footprint across North America which includes achieving 600 locations across the U.S. and Canada by mid-year, as well as focusing on operational improvements and efficiencies.