Sika Automotive has announced that it will again be a sponsor of the North American International Auto Show (NAIAS), January 13-28, 2018 at Cobo Center in Detroit, Michigan.

As part of its involvement with NAIAS 2018 as a hospitality sponsor, Sika is holding an exclusive invitation-only customer event, concurrent with Industry Preview Day, Wednesday, January 17.

“Sika Innovations 2018” will feature Sika and SikaAxson’s industry-leading technologies for electric and connected vehicles, as well as solutions for automotive sealing, bonding, damping and reinforcing.

Displays will highlight how Sika technologies deliver benefits in regard to vehicle safety, light-weighting, passenger comfort, environmental benefits and more efficient manufacturing processes—all in line with the key market drivers in the industry today. Together Sika products and expertise contribute to the assembly and performance of Lighter, Stronger, Safer, Quieter and Greener vehicles.

“Sika is delighted to return to the North American International Auto Show for the fourth consecutive year as a hospitality sponsor. This year, we’re especially pleased to incorporate technologies from our partner, SikaAxson,” said Greg Moran, Head of Global Automotive Marketing for Sika. “NAIAS is an excellent forum to launch our latest and greatest adhesive, sealant, acoustic and reinforcement performance enhancement contributions to the Automotive sector, alongside the many new vehicle model releases that benefit from Sika technologies, including three vehicles that are up for the Car of the Year, SUV of the Year, and Truck of the Year awards.”