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Bogi Lateiner, BASF Hosting Paint Contest for Truck Build

BASF is hosting a contest with Bogi Lateiner from Velocity’s All Girl’s Garage to select a paint colour for her latest personal project—an all-female truck build.

Voting is now open, with fans selecting one of three colours: dark teal, sky blue or dark purple. Following the colour contest, fans will have the opportunity to submit names for each of the three custom R-M brand colors developed by Bogi.

The 1957 Chevy truck “Montage,” built by Bogi and her all-female team, along with the selected colour, will be unveiled at BASF’s 2017 Specialty Equipment Market Association (SEMA) booth.

“This is a great opportunity to connect people with the same objective of attracting more women to the collision repair industry and supporting those currently in the industry,” said Denise Kingstrom, BASF North America Refinish Distribution Director.

BASF will follow Bogi and her team throughout the build, sharing videos and more on BASF’s social media channels until the unveil at SEMA in October. “I absolutely appreciate all of my fans and everyone who helped make this happen,” said Bogi. “BASF has been a huge supporter of this build from the very beginning.”

To view the video of Bogi mixing colours for the ’57 Chevy truck, click below:

Categories : Collision

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