BASF will be pulling out the stops at this year’s Northeast Tradeshow at the Meadowlands Exposition Center, Secaucus, N.J. from March 17-19, not only as the Platinum sponsor, but also with a display vehicle and industry celebrities.

Once again, BASF will be sponsoring an invitation-only, student meet-and-greet with Bogi Lateiner from All Girls Garage, Jonathan Goolsby and Josh Henning from Goolsby Customs, and KC Mathieu from KC’s Paint Shop. These BASF ambassadors will be available to answer questions about BASF, the collision repair industry, other car-building topics and more, striving to encourage students to consider a career in collision repair.

“Time Merchant,” a 1932 Ford Roadster pickup truck, will also be on display at the BASF booth, displaying Glasurit 55 Line Starfire Blue, painted by Goolsby Customs.

Participants at the show will also have an opportunity to speak with the BASF team about BASF’s unique position as a leading chemical supplier to the automotive industry, along with new products from Glasurit and R-M.