Sika Global Automotive has introduced its new ‘Benefits Beyond the Bond’ campaign.
The aim is to focus on aspects of vehicle design that engineers and designers haven’t traditionally considered as opportunities to reduce vehicle weight, improve safety, curb environmental impact and achieve other critical targets through the use of highly engineered adhesives and sealants.
The campaign highlights these trends and the measurable ways in which vehicle manufacturers and suppliers can reduce material costs, simplify processes, improve quality and reduce waste without losing performance.
‘Benefits Beyond the Bond’ was introduced during Sika Automotive’s private reception at the 2017 North American International Auto Show—to demonstrate not only what Sika can provide, but also the tangible benefits of utilizing the portfolio of Sika solutions for vehicle and component assembly.
The initiative was well-received and added excitement to the campaign’s new infographic series being released, as attendees were anxious to get more in-depth information. As part of this campaign, Sika Automotive is also launching a new micro-website (sikabeyondthebond.com) which focuses on the group’s expertise and contributions to automotive innovation. The first installment of the infographic series, ‘Comfort’ was released on February 22, 2017.
New infographics on additional trending topics will released bi-weekly. Among the topics covered: Comfort, Safety, Lightweighting, Sustainability, Value-Added Innovations, and Integrated Solutions.
Interested parties can sign up at SikaBeyondtheBond.com to gain access to the infographic series as materials are released.
“This new digital education program comes at an exciting time for us, as it is on the heels of, but still integrated into, our award winning ‘Start With Sika’ marketing campaign,” said Greg Moran, Head Global Automotive Marketing. “In showing not only the solutions, but also the longer term benefits Sika can provide in addressing the automotive industry’s biggest megatrends through the use of our products, the series is illustrative as to how Sika is a thought leader in the industry.”
