fbpx

BASF, Driven to Cure Join Forces

Autosphere » Collision » BASF, Driven to Cure Join Forces

BASF launches Paint with a Purpose featuring Glasurit DTC Orange to benefit rare cancer charity.

At its automotive refinish team meeting earlier this month, BASF presented Andrew Lee, President & CEO of Driven to Cure (DTC), and his father Bruce Lee, Chairman, Treasurer & Secretary of DTC, with a cheque for $10,000. Immediately following, BASF announced its new DTC Promotion, Paint with a Purpose.

Andrew Lee was diagnosed with a rare form of kidney cancer, HLRCC, in 2015 at the age of 19. With the help of his father, Lee is living his dream as the owner of a 2015 Nissan GT-R, which they rebuilt and painted orange, the color representing kidney cancer. The colour is a unique mix of BASF Glasurit basecoats, now named Glasurit DTC Orange.

Through the Paint with a Purpose promotion, the Glasurit DTC Orange is now available to order through BASF. All proceeds of the paint sales will be donated to DTC. After painting cars with the unique mix, builders are asked to send photos to [email protected] to be posted on BASF social media.

“Driven to Cure’s mission is to raise awareness about rare kidney cancers like HLRCC. With our new amazing Glasurit orange color on the Driven to Cure Nissan GT-R, which is the color for kidney cancer, we are doing just that,” said Lee. “When starting Driven to Cure, I never thought we would have a relationship like this with such a great company. We are so proud of the BASF team for supporting Driven to Cure and for joining forces with many in the car community who already support us. We are all Driven to Cure!”

Since building the GT-R, Lee has been traveling to car shows spreading the word of kidney cancer and raising money—to date more than $200,000 has been raised.

Categories : Collision

Popular Posts

Calendar

march

23marAll Day25The 2023 ERA Trade Show

30marAll Day01apr2023 OARA Convention & Trade Show

31marAll DayFree Service Technician Webinar from ASE: ASE Winter Registration Deadline March 31

april

04apr(apr 4)4:00 pm05(apr 5)10:30 pmAccessoires d’auto Leblanc Trade Show 2023

12apr2:00 pm3:15 pmNAFA Webinar : Lessons Learned and Best Practices in Fleet Electric Vehicle Charging Infrastructure Deployment

21aprAll Day23The MEVS back at the Olympic Stadium in Montreal for a Sixth Edition

24apr(apr 24)8:00 am26(apr 26)5:30 pmNAFA Institute and Expo 2023

26apr12:00 pm1:00 pmOnline Symposium on Innovation and Automation in Remanufacturing