Alex Hunter, the former global head of online for the Virgin Group has been announced as a keynote speaker at the 2017 IBIS Global Summit in Madrid.

Hunter is a branding and customer experience expert who was part of the founding team of award-winning US airline Virgin America. He then joined Virgin Group as the global head of online, overseeing its global digital strategy including Sir Richard Branson’s personal digital strategy.

With the ability to talk authoritatively on branding, customer loyalty, reputation, marketing and these topics’ intersection with the digital world, Hunter will provide the collision repair industry with an external viewpoint of how to tackle the challenges that lay ahead.

The IBIS Global Summit will take place at the Meliá Castilla hotel in Madrid, Spain, on June 12-14. The theme for 2017’s Global Summit is ‘The Currency of Trust’, and Hunter’s knowledge of brands’ relationships with customers and a proven track record of success aims to emphasize the importance of trust and a collaborative approach.

The IBIS Global Summit 2017 is supported by forward-thinking partners 3M, AkzoNobel, Audatex and Fix Auto World.

For registration details, click here