Axalta has announced its 2020 Global Automotive Colour of the Year—Sea Glass.
According to the company, the shimmery turquoise blue shade is a trend-setter offering a fresh new colour for all types of vehicles.
Axalta drew inspiration from natural waterways and oceans for its Sea Glass colour. The depth and intense colour make it noticeable to consumers worldwide.
As per Axalta’s 2019 Global Automotive Color Popularity Report, seven percent of the global automotive market consisted of blue vehicles. The colour was in the fifth position overall, coming in after white, black, gray and silver. North America and Europe have the highest level of blue vehicles at 10 percent. “The trend toward turquoise blues is growing,” said Nancy Lockhart, Axalta Global Product Manager – Color. “Sea Glass was designed for all vehicle types, from compact and sports vehicles to medium sedans and large SUVs and trucks.”
Axalta notes that besides being beautiful and trendy, Sea Glass is “formulated for reflective properties and is highly detectable by Light Detection and Ranging (LIDAR) systems.”
“Bright and pearlescent, Sea Glass is designed to be transmissible for Radio Detection And Ranging (RADAR), meeting the colour trends of today for the autonomous vehicles of tomorrow,” explained Lockhart. “The transmission properties of Axalta’s Sea Glass, as well as many colours in our expansive colour portfolio, allow vehicle-to-vehicle detection to occur.”
“Sea Glass is ready for the market now,” said Dan Benton, Axalta Marketing Manager – Color. “Formulations for this versatile colour are available in our global waterborne technologies, and we are ready for customers who are actively looking for the next trend colour.” Sea Glass will be easily available through Axalta’s well-known refinish brands, such as Cromax, Standox and Spies Hecker.
Using its expertise in waterborne products, Axalta creates and develops products that are easy to apply, deliver quality adhesion and variable gloss levels, and are quick-drying with good flexibility, low levels of toxicity and flammability. According to the company, these qualities make them an environmentally responsible choice.
“Sea Glass reminds us of freshwater and ecology and aligns nicely with our corporate social responsibility platform of environmental stewardship,” added Lockhart. “Axalta employees are inspired and motivated to help keep our waterways clean, lower energy and decrease water usage at our facilities around the globe.”
Keeping in with its CSR platform and in conjunction with its announcement of the 2020 Automotive Colour of the Year, Axalta has decided to aid in removing over 1,000 pounds of waste from the world’s oceans.
