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Editorial

HP Tires: A Perennial Favourite

Engineered for EVs, the Yokohama ADVAN Sport EV A/S was designed to last. Moreover, this new tire promises the sharp steering response, powerful braking and improved…

Robert Bernard: Redefining Success

This Quebec tire retailer has never lost sight of what really makes a business successful. If you were to mention the name “Robert Bernard” to anyone…

Solving The Staff Shortage Problem

The right recruitment strategy will help you stand out from the crowd, and attract top talent. Hiring, training and retaining quality employees is an ongoing challenge…

Going Off the Beaten Track to Find Workers

Talking about labour scarcity is redundant. Let’s take a look at some of the solutions being considered or applied in the tire centres to improve the…

Michelin Offers X-Ice Snow for Electric Vehicles

Michelin’s move towards electric vehicles is a natural one, since the vast majority of its tires are suitable for both conventional and electric vehicles. Russell Shepherd…

Rebates: Gimmicks Be Gone!

Today’s consumers are looking for tire packages that offer value, not promises. Money is tight for a growing number of consumers this year, and the idea…

Passenger Tires: Tough Decisions

Financial pressures and shrivelling disposable incomes will impact tire sales in 2024. Tough times call for tough decisions. Today’s high interest rates and rising prices are…

Using Social Media as a Promotional Tool

Social media management is nothing new. But for a tire centre with the right strategy, it can be a powerful marketing tool. Consumers are shopping online.…

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