Tires-Sales & Marketing

Balance Your Bytes

Balance Your Bytes
Take stock of your online assets! To be successful in this industry, you need to stay on top of your inventory. And that means your digital inventory as well as everything else! How often do you take stock of what’s in your warehouse? You have a consistent schedule to do…

Big Expectations

Customers who want to install oversized tires on their pickup trucks, should understand what they’re getting into. Modern vehicles are increasingly complex. Even the smallest of modifications have the potential to disrupt communications between vehicle systems. Formation Xtreme trainer, Pierre Henri, shared a remarkable, eye-opening example during his Monaco Group…

Sound the Alarm!

Online tire vendors are a threat to your business. Richard Bender, President of the Tire Dealers Association of Canada (TDAC) is sounding the alarm about online tire vendors and how they threaten the well- being of bricks-and-mortar tire retailers. He has even coined a phrase to describe the threat: The…

Campaigns that Click!

The dos and don’ts of an effective email marketing campaign. Do you know anyone who doesn’t have an email address? These days, pretty much everyone does. And that’s why email marketing can work so well. But not everyone knows how to effectively use this type of marketing. Tire retailers often…

Point S Expands in Asia

Expansion plans include multiple locations in Singapore and China. Point S has launched its first store in the region of Sin Ming Industrial Estate in Singapore. “Our Point S partner in Singapore- BCC Automotive, is an experienced automotive repair workshop chain, with more than 45 years’ experience in the repair…

Denise Gohl-Eacrett Recognized for Marketing

Fountain Tire’s Denise Gohl-Eacrett was named one of Canada’s “Marketers of the Year.” Denise Gohl-Eacrett, Director, Brand and Customer Experience at Fountain Tire has been named a 2019 Marketer of the Year by strategy magazine. “Denise has done a tremendous amount of work to advance Fountain Tire’s branding,” says Kristi…

Customer Education: Safety Sells!

You can grow your tire business by educating your customers about tire safety. You might think that marketing is all about promoting your store and your tires, but that’s just the start. Your marketing should also include educating your customers, especially when it comes to safety. Those tires are the…

OK Tire, Hockey Canada Now Partners

OK Tire has announced a four-year partnership with Hockey Canada. According to the company, this partnership is aligned with OK Tire’s commitment to supporting and engaging with the community throughout the country. OK Tire will serve as the official tire retailer and auto service provider for Hockey Canada and Team…
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