Tires-Pictorials

Point S Celebrates in Style

  Point S/Unimax Tire celebrated its 40th anniversary in grand fashion by inviting over 300 participants to join in the festivities from September 12 to 15, in magnificent Portugal. When the organizing committee initiated the project 18 months ago, they expected around 125 Point S network members would end up…

Hunter Hosts Appreciation Day

Annual golf tournament is Hunter Engineerings way of expressing appreciation for their customers. Hunter Engineering’s annual Customer Appreciation Golf Tournament took place this year on Sept. 5 at the King Valley Golf Club in King City, Ontario. More than 120 guests, from various parts of Canada, attended the event, enjoying…

Pirelli Shines at Montreal Grand Prix

Italian Tire manufacturer, Pirelli invited TireNews to partake in the excitement and glamour of the 2019 Pirelli Grand Prix du Canada which took place June 8th and 9th . The exquisite summer weather, vibrant, colourful crowd and incredible setting contributed to making the TireNews visit a truly memorable experience. Not…

Bridgestone Introduces Four New Tire Lines

Bridgestone invited automotive journalists to Dallas, Texas, on May 16th for the official launch of its four new tire lines. With this new tire Turanza QuietTrack, Bridgestone replaces the previous version of the Serenity. It’s engineered for passenger cars and minivans, with a much-improved version, including a new tread design. Available…

Giti Tire MAXTOUR LX Media Launch

Giti Tire invited members of the media, along with North American retailers and distributors, to Charlotte, North Carolina, for the launch of the new GT Radial MAXTOUR LX. Fittingly, the event kicked off at Giti Tire’s first-ever North-American production facility located in Richburg, South Carolina, which began operations in 2017. Both…

Atlas Tire Hosts Spring ATU

2019 event features latest tires and technologies. Atlas Tire Wholesale recently hosted the spring edition of their Atlas Tire University (ATU) program. More than 100 tire retailers, auto dealers, and tire professionals attended the full day event which took place at the Toronto Congress Centre. All the major tire brands…

Yokohama Tames Winter

Yokohama Tire Canada invited retailers, distributors, and a few lucky  customers, to its Winter Ride & Drive, which took place from February 26th to 28th at the Circuit Mecaglisse winter driving facility located in the Laurentian Mountains town of Notre-Dame-de-la-Merci, Quebec. A select group comprising of Yokohama retailers and distributors,…

Experiencing Nokian at 3000 Metres

Nokian Tyre invited automotive journalists and distributors 3000 metres up into the beautiful Colorado Mountains to test its new Hakkapeliitta LT3 winter tire. https://www.youtube.com/watch?v=_xMrdMN39Og&feature=youtu.be – Check out the TireNews pictorial at the bottom of this page for more info – In keeping with its mission and market positioning of safe,…

Increased Performance and Durability

Bridgestone is launching the new Blizzak WS90 winter tire, which replaces the popular WS80 in the Canadian market. The launch of the new passenger vehicle tire took place on January 18th in scenic Steamboat Springs, Colorado, where Bridgestone has its own winter driving school. Automotive journalists were invited to test…

Nokian Tyre: Laurentian Mountains Rally

September marked the first-ever road testing organized on Quebec soil by tire manufacturer Nokian Tyres, on beautiful, winding, Laurentian Mountains roads. As a kick-off to Fall, the Finnish tire manufacturer selected a course which skirted major highways, thus providing an ideal setting for the province’s media types to experience first-hand…
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