Tires-Column

Handle With Care!

Handle With Care!
Keep safety top of mind when working with inventory. You already know safety is important when it comes to the installation and disassembly of tires, but do you think about safety when dealing with inventory? Two years ago, we had a fatality, and this year, we had a broken leg.…

Balance Your Bytes

Balance Your Bytes
Take stock of your online assets! To be successful in this industry, you need to stay on top of your inventory. And that means your digital inventory as well as everything else! How often do you take stock of what’s in your warehouse? You have a consistent schedule to do…

The Right Stuff

Know your wheels and what you need! There’s a word of advice I wish I’d gotten a long time ago when I was first starting out. And that’s doing your homework when you buy your tools and equipment. For example, there are so many different kinds of tire machines on…

Google Analytics

Use this powerful tool to find and understand your audience. It may seem like an overwhelming task, but you can harness the power of Google Analytics to figure out where most of your Internet traffic is coming from, and how you should be targeting your ads. Once you have logged…

Clear Mind, Safe Body

How does distracted driving and cannabis legislation affect you? There’s new legislation in Canada that should have tire shops and commercial vehicle drivers on alert. I’m talking about the new distracted driving laws, as well as the recent legalization of cannabis. Anyone who drives a service truck needs to be…

Drop the Bombs

Are you losing money on digital marketing? Would you be shocked to learn that 20% of your money is spent on Google AdWords that bomb? It’s true! Google recently issued a statement that the automotive industry, and the tire industry especially, are wasting 20% of their money monthly on AdWords…

Sharing is Caring

How are you sharing your knowledge about winter tires? Depending on which part of Canada you live in, there are probably laws making winter tires mandatory, or at least providing an incentive for consumers to buy them. So that part of your job is done. But what are you doing…

Mastering Mobility

Make it easy for the customer to find you! You could be forgiven for not thinking “convenience” is the latest buzz word, but it is. If you look at Amazon, Target, Best Buy, any retailer, you can access pretty much everything they’ve got on your mobile device. It’s a Google…
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