Tires-Articles

Fit For Purpose

Fit For Purpose
Making sense of the light truck tire customer. With so many vehicles requiring light truck tires on the road, where do you start when an LT tire customer walks through your door? “You need to know the OE tire fitment size, the specification of the tire regarding its service index,…

Finding the Perfect Fit

Businesses today are embracing new recruitment techniques to find the perfect candidates. Good, skilled employees make up the backbone of every business. With the constant rigorous changes taking place in the automotive industry, every segment under its umbrella is struggling to find enough individuals to join the bandwagon. The situation…

Technology From the Track

Sharing tire technologies across departments has helped tire manufacturers develop the advanced tires we have today. As the entire automotive industry has evolved over the years, the role played by tires has significantly changed too. Today’s tires are designed to not only bring out the best in the vehicles they…

Big Expectations

Customers who want to install oversized tires on their pickup trucks, should understand what they’re getting into. Modern vehicles are increasingly complex. Even the smallest of modifications have the potential to disrupt communications between vehicle systems. Formation Xtreme trainer, Pierre Henri, shared a remarkable, eye-opening example during his Monaco Group…

Sound the Alarm!

Online tire vendors are a threat to your business. Richard Bender, President of the Tire Dealers Association of Canada (TDAC) is sounding the alarm about online tire vendors and how they threaten the well- being of bricks-and-mortar tire retailers. He has even coined a phrase to describe the threat: The…

Campaigns that Click!

The dos and don’ts of an effective email marketing campaign. Do you know anyone who doesn’t have an email address? These days, pretty much everyone does. And that’s why email marketing can work so well. But not everyone knows how to effectively use this type of marketing. Tire retailers often…

OK Tire Strathmore: Reaching for the Top

Alberta location wins prestigious National Store of the Year award. It was cause for celebration when the owners of OK Tire Strathmore discovered they’d been nominated for a corporate award. After all, they knew they did an excellent job for their customers and participated in the company’s programs, and so…

Customer Education: Safety Sells!

You can grow your tire business by educating your customers about tire safety. You might think that marketing is all about promoting your store and your tires, but that’s just the start. Your marketing should also include educating your customers, especially when it comes to safety. Those tires are the…

Front Line: Craig Essex, Point S

At a time when the tire industry is undergoing extensive change, Point S plans to provide the tools and the expertise independent retailers need in order to succeed. Craig Essex has seen the tire industry change dramatically since he first got into the business in the 1970s. Recently appointed Director…
Menu
X