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Automotive News, Expert Advice, and How-tos
Posts by David Sharma
Optimize and prioritize your time! Once we’re past the pandemic, you’ll need to have support in place to further your business. The opportunity is now! For…
Level Up Your Fixed Ops by David Sharma
Go to the next tier for service ideas. Are your customers comfortable coming in to service? Or in any of your departments? The best way to…
Pandemic-Proof Your Brand by David Sharma
As lockdowns lift and people resume their daily lives, they’re finally getting around to purchasing or leasing that new or used vehicle. How do you make…
Fighting for ROI
Prepare to attack and watch your return on investment soar. There’s no question that today’s car dealer industry is a highly competitive zone, and that’s why…
Talking Dealer: Rock Your Talk
Get your store ready for the communication revolution! Have there ever been more ways for your dealership to communicate with your customers? Email, text, voicemail drops,…
Optimizing Touchpoints: Professional Help
Now is the time to strengthen what’s already working in your stores, as well as restructure what may need improvement. Everyone’s going back to school, and…
Celebrate Your Service
What’s driving customers to your fixed ops? Everyone who buys a car from you is a potential service customer and, therefore, a potential life-long customer. But…
At Your Service!
How to turn a mundane oil change into an experience your customers won’t soon forget. Let’s face it; the service experience shouldn’t start when customers come…
The Power of Personalization
With the right approach, you transform a user into a customer. You already know that the customer who walks into your dealership has probably spent a…
All Systems Go!
Are you making the most of your CRM? What has your CRM done for you lately? Or perhaps, a better question might be, what have you…