Posts by Doug Jordan

Know Thy Customer

When selling service and parts, you need to know what kind of customers you’re dealing with, and what their hot buttons are. Generally, there are two…

When the Going Gets Slow…

Despite the post-holiday slowdown, there’s much you can do to stimulate business. The lot is full of ice and snow, the showroom is dead, and so…

Working With the Weather

Our unpredictable Canadian weather can be a boon for business, if your service department is willing to work with it. It’s been said about Canada: “If…

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