Posts by Casey Walter

Balance Your Bytes

Balance Your Bytes
Take stock of your online assets! To be successful in this industry, you need to stay on top of your inventory. And that means your digital inventory as well as everything else! How often do you take stock of what’s in your warehouse? You have a consistent schedule to do…

Campaigns that Click!

The dos and don’ts of an effective email marketing campaign. Do you know anyone who doesn’t have an email address? These days, pretty much everyone does. And that’s why email marketing can work so well. But not everyone knows how to effectively use this type of marketing. Tire retailers often…

Google Analytics

Use this powerful tool to find and understand your audience. It may seem like an overwhelming task, but you can harness the power of Google Analytics to figure out where most of your Internet traffic is coming from, and how you should be targeting your ads. Once you have logged…

Drop the Bombs

Are you losing money on digital marketing? Would you be shocked to learn that 20% of your money is spent on Google AdWords that bomb? It’s true! Google recently issued a statement that the automotive industry, and the tire industry especially, are wasting 20% of their money monthly on AdWords…

Mastering Mobility

Make it easy for the customer to find you! You could be forgiven for not thinking “convenience” is the latest buzz word, but it is. If you look at Amazon, Target, Best Buy, any retailer, you can access pretty much everything they’ve got on your mobile device. It’s a Google…

Lights, Camera, Action!

Show off your know-how online. If it seems like you’re seeing video everywhere, it’s true. And when you consider that 80 percent of buying decisions come from video, it’s no wonder. So how can you get it on the action? How can you pull in more customers with video? First…

Keeping Up With Algorithms

This ubiquitous and very popular social media platform is changing. Here’s what you need to know. Facebook can be one of the most low-cost, user-friendly and effective weapons in your digital marketing arsenal, but sometimes it feels like they change it every day. Suddenly, the people you’re used to seeing…

Dig Deeper

How to harness the power of Google Analytics for your business. In my last column, I touched on using Google Analytics (GA) to make sure you’re getting the most out of your Search Engine Marketing. Now let’s dig a little deeper. One of the simplest and most valuable features to…

SEM Boosts ROI

Is your store harnessing the power of online search engines? The Internet has opened up a whole new world of connecting with customers, and one of the most important facets is Search Engine Marketing (SEM). SEM aims to increase traffic to your website by increasing its visibility in search engine…
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